A global automotive manufacturing company based out of Detroit, Michigan. GM produces vehicles for worldwide distribution, including trucks, SUVs, cars and vans. It also makes light-duty commercial vehicles such as buses and ambulances. The company has been involved in the development of automobiles since 1901, when its founder William C Durant started a small car company in Flint, Michigan. At the time, the automobile industry was dominated by foreign companies based mainly in England, Germany and France. In 1914 after the outbreak of World War One, Durant sold his business to General Motors Corporation, which became the world’s largest automaker.
Since then, GM has grown steadily, becoming the most profitable automobile manufacturer in the world. So how do we describe GM? Well, it could be described as an American automotive giant. Or perhaps a global automotive manufacturer. But really, it’s both a little bit more complicated than that. While GM sells products globally, it focuses primarily on the domestic United States market. Today the corporation employs nearly 240,000 employees in 170 facilities across North America. Its headquarters is located in downtown Detroit Michigan.
The entire operation operates under a single set of rules and regulations. Each division within the organisation has responsibility for its operations and personnel. All parts of the corporation are subject to the same corporate policies and procedures. GM’s strategy is to maintain a strong presence in each industry segment while developing innovative ways to improve production efficiency and quality control. As well as keeping pace with increasing demand for fuel-efficient vehicles. GM has become one of the most successful corporations in modern history by focusing on these areas. That’s why we call them the golden goose.
GM Global Warranty Management system
The GM Global Warranty Management System offers a variety of features for managing warranty information, including a customer portal to track warranty claims, electronic mail notification of claimed events, document management, and reporting tools.
In addition, the GMWMS also provides product alerts which notify dealers when there is an event related to vehicle safety (i.e., airbag deployment) or performance (i.e., poor fuel economy).
Finally, the GMWMS integrates with external systems such as Microsoft Dynamics CRM, allowing both parties to stay informed regarding warranty status, service history, and repairs.
In addition, GWM supports a complete lifecycle from warranty inception to policy renewal. Dealers can also perform warranty audits, validate coverage, and facilitate product recalls by providing easy access to online warranty information.
How does it work?
If you’ve spent time working with large companies, you’ll probably have heard of GM Global Warranty Management System…GWMS. This automated software product provides support for the entire vehicle lifecycle. Our clients come to us because they trust our ability to deliver the best technical expertise, quality customer service, and long-term relationship.
For those who aren’t familiar with GWMS, let’s take a look at how it works. When a vehicle is sold, there are two keys to understanding the cost involved; the number of vehicles produced yearly and the average vehicle age at the point of sale. These two factors determine the total price associated with the ownership of a particular model. In addition, manufacturers may add additional fees to cover costs such as extended warranties, servicing, maintenance, aftermarket accessories, etc. Customers often purchase optional equipment, such as leather seats, navigation systems, satellite radio, heated/cooling systems, etc., which significantly increase the overall lifetime cost of owning a vehicle. Therefore, it is essential to consider these hidden costs when determining the overall value of a car.
Imagine having access to the details of each transaction between a manufacturer and its customers. Through this information, we could quickly identify discrepancies within a given model and provide recommendations based on the results. We could help dealerships reduce unnecessary expenses and improve the profitability of their businesses.
To do this, the company relies heavily on data mining techniques and natural language processing (NLP) to analyse millions of documents and identify relationships among various fields across multiple years and countries. The proprietary technology can generate graphs, charts, and reports from here.
What is the significance of the warranties section in the GM global warranty management system?
There are three reasons an organisation might choose to include a warranty section in its product descriptions. These are the number one reason for purchasing a product; they help consumers make better decisions when purchasing products such as vehicles. They also increase customer satisfaction because customers feel more confident knowing they are covered under warranty. Lastly, companies often give customers discounts or rebates based on whether they opt to buy a product with a warranty.
However, there are three main factors organisations consider when deciding whether or not to include a warranty section, and these factors are:
1) Customer Satisfaction – Consumers are happy when they receive a warranty and unhappy when they do not. This is why most manufacturers include warranties in their product descriptions. A warranty guarantees customers that although they may experience some problems while owning the vehicle, they will likely find someone within the company to solve them. Additionally, the manufacturer is more inclined to honour warranties when customers remain loyal throughout the vehicle’s lifetime.
2) Marketability – Manufacturers are generally more interested in selling large units rather than small numbers of units. Thus, a warranty helps them achieve more significant profits. For example, many car dealerships have long waiting lists due to the high demand for new cars. Therefore, the longer consumers wait, the more time they spend thinking about and researching the best way to resolve any problems they might encounter. At that point, the dealership can generate revenue from the sale of extended warranties instead of from the initial sale of the vehicle itself.
3) Reputation Management – Including a warranty in a product description is a great way to manage the product’s reputation. For example, Chrysler includes a warranty in its car descriptions to remind customers that they purchased a quality product. In addition to making potential buyers happier when they come across a car dealer website, including a warranty gives consumers confidence that the dealer is reliable. In turn, they are more likely to shop at that particular dealership again.